Privacy policy

Who is responsible for your information

Frankie Digital is a digital marketing business based in Montréal, Québec, operated by François Dionne.

The person in charge of the protection of personal information is:

François Dionne, Founder and Person in Charge of the Protection of Personal Information
Email: [email protected]

For any question about this policy or to exercise your rights, write to this address.

Information we collect

Information you provide

• When you book a call (Cal.com calendar): your name, email address, company name, website address, the time you choose and anything you add in the message.
• When you write to us by email or other means: your name, contact details and the content of your messages.
• When you become a client: billing details and the information needed to carry out the project.

Information collected automatically, with your consent

If you accept them in the cookie banner, we use cookies and similar technologies to measure how the site is used and how our ads perform: pages viewed, visit duration, device and browser, approximate city or region, traffic source and interactions with the site.

These technologies may allow you to be identified, located or profiled (for example, to show you our ads on other websites). They are turned off by default and are only activated with your consent.

Why we use it

• To schedule and hold the discovery call, and to reply to you.
• To assess your needs and, where relevant, propose our services.
• To manage our business relationship: follow-ups, project delivery and billing.
• To measure and improve the site and our communications (with your consent).
• To measure our ad campaigns and show our ads to people likely to be interested (with your consent).
• To meet our legal, accounting and tax obligations.

We only collect the information needed for these purposes. We do not sell your personal information.

Cookies and measurement tools

The site may use the following categories of cookies:

• Necessary: keep the site working and secure, and remember your consent choices. They are always on.
• Analytics: Google Analytics, managed through Google Tag Manager, to understand how the site is used.
• Marketing: Google Ads, Meta (Facebook and Instagram) and LinkedIn, to measure conversions and show our ads to relevant audiences.

You can accept or refuse each category, and change your choices at any time using the “Cookie settings” link at the bottom of every page. You can also block or delete cookies in your browser settings.

Who we share it with

To run the site and our services, we use providers that process information on our behalf:

• Cloudflare: website hosting and security.
• Cal.com: appointment booking.
• Google: email and video calls (Google Workspace and Google Meet), Google Tag Manager, Google Analytics and Google Ads.
• Attio: customer relationship management (CRM), where prospect and client contact details and communication history are kept.
• Meta and LinkedIn: ad measurement and delivery, if you have consented.

These providers only access the information they need for their services and must protect it. We may also disclose information when required by law.

If you interact with our pages on LinkedIn, Facebook, Instagram or Google (for example, our Google Business Profile), those platforms process your information under their own policies.

Information stored outside Québec

Several of these providers store information outside Québec, including in Canada, the United States and Europe. Before communicating information outside Québec, we assess whether it will receive adequate protection, as required by law, and we govern that communication with contractual commitments.

How long we keep it

• Prospects: up to 24 months after our last exchange, unless you ask us to delete it sooner.
• Clients: for the duration of the project, then as long as required by our accounting and tax obligations (generally six years).
• Analytics data: according to Google Analytics retention settings, up to 14 months.

At the end of these periods, the information is destroyed or anonymized.

How we protect it

We take reasonable measures to protect your information against loss, theft and unauthorized access: access limited to those who need it, accounts protected by two-factor authentication, encrypted connections and reputable providers.

If a confidentiality incident presents a risk of serious injury, we will notify the Commission d’accès à l’information and the people concerned, as required by law.

Your rights

At any time, you can:

• access the personal information we hold about you;
• have inaccurate, incomplete or ambiguous information corrected;
• withdraw your consent to a use of your information;
• ask us to stop disseminating your information or to de-index a hyperlink, where the law allows;
• obtain a copy of the information you provided to us in a structured, commonly used technological format (portability).

To exercise these rights, write to [email protected]. We may ask you to confirm your identity. We will reply within 30 days.

If you are not satisfied with our answer, you can file a complaint with the Commission d’accès à l’information du Québec.

Minors

The site is intended for businesses. We do not knowingly collect personal information about people under 14.

Changes

We may update this policy, for example if we add a tool or a new use of your information. The date of the last update appears at the top of the page. If there is a significant change, we will clearly indicate it on the site.